First we had 'I am Mercedes', where you are supposed to believe that you really are the sort of person that should be driving a Mercedes.
Then we had 'I am Orange', where you are supposed to believe that you really are the sort of person that should be on Orange.
Next we had 'I am PC', where you are supposed to believe that you really are the sort of person that should own a PC.
And now we have 'I am Unique' from Toyota, were you are supposed to believe that the new Toyota IQ is unique, having no like or equal, unparalleled, incomparable, unique.
Now, 2 problems here.
Firstly - let's call this A) Have Toyota got their heads so far up their exhaust pipes that they have not seen any of the above examples. Infact, have CHI got their heads so far up their exhaust pipes that they have not seen any of the above examples. Why tread where others already have, that's not unique.
And secondly, we will call this B) Are they not aware of the Smart car?
Fig. 1.3765
No, i had never seen the Smart car either, obviously, just like most of the people at CHI!
Come on marketeers, try harder, this just isn't good enough. And, like a friend pointed out, your 'IQ' demonstrates how 'Smart' you are.
Infact, this is the second instance of blatant lying recently.
We are cleverer than you think.
All done, you can go now.
2 comments:
Erm. CHI did it not Saatchi's.
Though I whole heartedly agree.
The names have been changed to protect the innocent! Thank you young Jedi!
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