Low IQ.

I wasn't a great fan of the Toyota iQ 'I_AM_UNIQUE' campaign when it landed at the start of the year.

I have now just seen the above.

They have used the iQ to make a font.

Now, don't get me wrong, as a creative type i think this is pretty sweet, fonts are lovely things, but i imagine if you mention the word 'font' to alot of people they would only think of Mr H Winkler of Milwaukee, Wisconsin or that i was off to a christening.

Nice, but why would potential customers want a font, and what would they do with it? They should have done this earlier and got the font into all the initial communications then got people to actually do something with it.

Anyway, i'll sshhh now, back to work.

Jumping the shark.