I have noticed something in recent months.
Campaigns are running with such low level celebrities that the ad has to carry the name of the person in the ad.
L'Oréal are running some posters at the moment with Patrick Dempsey in and they are obviously a bit concerned that people won't realise they spent a shed load on getting a named celeb, so they feel the need to put the name under the photo.
Soon ads will carry links to the Wikipedia entry of the face used.
Or we will get little footnotes.
* You know, he was the one who dated that girl from that show that used to be on ITV, you know, before the news, the blonde girls boyfriend, he was the one that was the usher at that famous couples wedding, you know? Don't you? Him? Man?
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