What?

Does anyone understand this ad?

I have no idea what it is saying? Well, that is a lie, i think i do.

Is it saying that someone has fallen out of their ski's at the top of a mountain and someone in a Land Rover is going to the rescue?

Do they not know it is impossible to 'fallout' of ski boots?

It is a stupid ad. Please make sure you don't look at it if you don't see it out and about.