Join the dots.

I had a thought for the next Honda campaign.

The ad running at the moment is a load of sky divers spelling Honda related words and objects.



I don't like the ads, but I love the campaign thought, 'difficult is worth doing'.

So, what they should do next is to place various posters around the country, then when you join all the locations up on Google maps they spell a big word like 'Honda' or 'Boobs' or something like that.

And what fun you could have with the breif 'difficult is wort doing'. Your client would have to say yes to the most ridiculous of ideas!

Bravo!