Guinness. Bring it to life.

This is the new Guinness ad that breaks tonight, i'm not sure about it myself.

Not sure what it is saying? How it is relevant to Guinness? 'Bring it to life'?

Don't get me wrong, i do like the visual, but i just don't get the 'we made the earth beautiful' part of it. Bring it to life?

Anyway, i hope i take to it.